Lua APA (7ú heag.)

ARENS WILLAM F. (1989). CONTEMPORARY ADVERTISING (3RD.). IRWIN MCGRAW-HILL.

Lua i Stíl Chicago (17ú heag.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. HOMEWOOD: IRWIN MCGRAW-HILL, 1989.

Lua MLA (9ú heag.)

ARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. IRWIN MCGRAW-HILL, 1989.

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