ARENS WILLAM F. (1989). CONTEMPORARY ADVERTISING (3RD.). IRWIN MCGRAW-HILL.
Chicago Style (17. basım) AtıfARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. HOMEWOOD: IRWIN MCGRAW-HILL, 1989.
MLA (9th ed.) AtıfARENS WILLAM F. CONTEMPORARY ADVERTISING. 3RD. IRWIN MCGRAW-HILL, 1989.
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