Cita APA (7th ed.)

Zaltman, G. (2003). How Customers Think. Butterworth- Heinemann.

Cita Chicago (17th ed.)

Zaltman, Gerald. How Customers Think. Burlington: Butterworth- Heinemann, 2003.

Cita MLA (9th ed.)

Zaltman, Gerald. How Customers Think. Butterworth- Heinemann, 2003.