PARAMESWARAN M G. (1989). BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL.
Chicago Style (17th ed.) CitationPARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. INDIA: TATA MCGRAW HILL, 1989.
MLA (9th ed.) CitationPARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL, 1989.
Warning: These citations may not always be 100% accurate.