Cita APA (7th ed.)

PARAMESWARAN M G. (1989). BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL.

Cita Chicago (17th ed.)

PARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. INDIA: TATA MCGRAW HILL, 1989.

Cita MLA (9th ed.)

PARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL, 1989.