PARAMESWARAN M G. (1989). BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रPARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. INDIA: TATA MCGRAW HILL, 1989.
एमएलए (9वां संस्करण) प्रशस्ति पत्रPARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL, 1989.
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