APA način citiranja (7. izdanje)

PARAMESWARAN M G. (1989). BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL.

Čikaški stil citiranja (17. izdanje)

PARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. INDIA: TATA MCGRAW HILL, 1989.

MLA način citiranja (9. izdanje)

PARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL, 1989.