PARAMESWARAN M G. (1989). BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL.
Chicago-čujuhus (17. p.)PARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. INDIA: TATA MCGRAW HILL, 1989.
MLA-čujuhus (9. p.)PARAMESWARAN M G. BRAND BUILDING ADVERTISING CONCEPTS AND CASES. TATA MCGRAW HILL, 1989.
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