Cita APA (7th ed.)

KOTLER PHILIP. (1988). MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL (6.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1988.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. PRENTICE -HALL INTERNATIONAL, INC, 1988.