APA-viite (7. p.)

KOTLER PHILIP. (1988). MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL (6.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago-viite (17. p.)

KOTLER PHILIP. MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1988.

MLA-viite (9. p.)

KOTLER PHILIP. MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. PRENTICE -HALL INTERNATIONAL, INC, 1988.