KOTLER PHILIP. (1988). MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL (6.). PRENTICE -HALL INTERNATIONAL, INC.
Style de citation Chicago (17e éd.)KOTLER PHILIP. MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1988.
Style de citation MLA (9e éd.)KOTLER PHILIP. MARKETING MANAGEMENT, ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. PRENTICE -HALL INTERNATIONAL, INC, 1988.
Attention : ces citations peuvent ne pas être correctes à 100%.