Cita APA (7th ed.)

NAIR K C. (1992). MODERN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.

Cita Chicago (17th ed.)

NAIR K C. MODERN MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1992.

Cita MLA (9th ed.)

NAIR K C. MODERN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1992.