APA (7th ed.) Citation

NAIR K C. (1992). MODERN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.

Chicago Style (17th ed.) Citation

NAIR K C. MODERN MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1992.

MLA (9th ed.) Citation

NAIR K C. MODERN MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1992.