APA (7th ed.) Citation

REDDY P N. (1990). ESSENTIALS OF MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE.

Chicago Style (17th ed.) Citation

REDDY P N. ESSENTIALS OF MARKETING MANAGEMENT. MUMBAI: HIMALAYA PUBLISHING HOUSE, 1990.

MLA (9th ed.) Citation

REDDY P N. ESSENTIALS OF MARKETING MANAGEMENT. HIMALAYA PUBLISHING HOUSE, 1990.