AAKER DAVID A. (2000). STRATEGIC MARKET MANAGEMENT (5TH.). JOHN WILEY AND SONS.
Cita Chicago Style (17a ed.)AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 2000.
Cita MLA (9a ed.)AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 2000.
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