AAKER DAVID A. (2000). STRATEGIC MARKET MANAGEMENT (5TH.). JOHN WILEY AND SONS.
Čikaški stil citiranja (17. izdanje)AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 2000.
MLA način citiranja (9. izdanje)AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 2000.
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