Cita APA (7th ed.)

AAKER DAVID A. (2000). STRATEGIC MARKET MANAGEMENT (5TH.). JOHN WILEY AND SONS.

Cita Chicago (17th ed.)

AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. NEW YORK: JOHN WILEY AND SONS, 2000.

Cita MLA (9th ed.)

AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 2000.