Cita APA (7a ed.)

AAKER DAVID A. (2000). STRATEGIC MARKET MANAGEMENT (5TH.). JOHN WILEY AND SONS.

Cita Chicago Style (17a ed.)

AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. NEW YORK: JOHN WILEY AND SONS, 2000.

Cita MLA (9a ed.)

AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 2000.