Lua APA (7ú heag.)

AAKER DAVID A. (1998). STRATEGIC MARKET MANAGEMENT (5TH.). JOHN WILEY AND SONS.

Lua i Stíl Chicago (17ú heag.)

AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. NEW YORK: JOHN WILEY AND SONS, 1998.

Lua MLA (9ú heag.)

AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 1998.

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