AAKER DAVID A. (1998). STRATEGIC MARKET MANAGEMENT (5TH.). JOHN WILEY AND SONS.
Čikaški stil citiranja (17. izdanje)AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. NEW YORK: JOHN WILEY AND SONS, 1998.
MLA način citiranja (9. izdanje)AAKER DAVID A. STRATEGIC MARKET MANAGEMENT. 5TH. JOHN WILEY AND SONS, 1998.
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