KELLER KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. PHI.
Chicago Style (17th ed.) CitationKELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. NEW DELHI: PHI, 2003.
MLA (9th ed.) CitationKELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. PHI, 2003.
Warning: These citations may not always be 100% accurate.