KELLER KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. PHI.
Cita Chicago Style (17a ed.)KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. NEW DELHI: PHI, 2003.
Cita MLA (9a ed.)KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. PHI, 2003.
Precaución: Estas citas no son 100% exactas.