KELLER KEVIN LANE. (2003). STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. PHI.
Chicago-viite (17. p.)KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. NEW DELHI: PHI, 2003.
MLA-viite (9. p.)KELLER KEVIN LANE. STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND ?. EQUITY. PHI, 2003.
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