APA (7th ed.) Citation

MIRCHANDANI G C. (1984). ESSENTIALS OF MARKETING. INDIA BOOK HOUSE.

Chicago Style (17th ed.) Citation

MIRCHANDANI G C. ESSENTIALS OF MARKETING. BOMBAY: INDIA BOOK HOUSE, 1984.

MLA (9th ed.) Citation

MIRCHANDANI G C. ESSENTIALS OF MARKETING. INDIA BOOK HOUSE, 1984.