RACHMAN DAVID J. (1980). MODERN MARKETING. DRYDEN PRESS.
Cita Chicago (17th ed.)RACHMAN DAVID J. MODERN MARKETING. ILLINOIS: DRYDEN PRESS, 1980.
Cita MLA (9th ed.)RACHMAN DAVID J. MODERN MARKETING. DRYDEN PRESS, 1980.
Atenció: Aquestes cites poden no estar 100% correctes.