APA (7th ed.) Citation

RACHMAN DAVID J. (1980). MODERN MARKETING. DRYDEN PRESS.

Chicago Style (17th ed.) Citation

RACHMAN DAVID J. MODERN MARKETING. ILLINOIS: DRYDEN PRESS, 1980.

MLA (9th ed.) Citation

RACHMAN DAVID J. MODERN MARKETING. DRYDEN PRESS, 1980.