APA (7th ed.) Citation

PRIDE WILLIAM M. (1987). MARKETING: BASIC CONCEPTS AND DECISIONS (5TH.). HOUGHTON & MIFFLIN.

Chicago Style (17th ed.) Citation

PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. BOSTON: HOUGHTON & MIFFLIN, 1987.

MLA (9th ed.) Citation

PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. HOUGHTON & MIFFLIN, 1987.