Cita APA (7a ed.)

PRIDE WILLIAM M. (1987). MARKETING: BASIC CONCEPTS AND DECISIONS (5TH.). HOUGHTON & MIFFLIN.

Cita Chicago Style (17a ed.)

PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. BOSTON: HOUGHTON & MIFFLIN, 1987.

Cita MLA (9a ed.)

PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. HOUGHTON & MIFFLIN, 1987.