PRIDE WILLIAM M. (1987). MARKETING: BASIC CONCEPTS AND DECISIONS (5TH.). HOUGHTON & MIFFLIN.
Čikaški stil citiranja (17. izdanje)PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. BOSTON: HOUGHTON & MIFFLIN, 1987.
MLA način citiranja (9. izdanje)PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. HOUGHTON & MIFFLIN, 1987.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.