APA-referens (7:e uppl.)

PRIDE WILLIAM M. (1987). MARKETING: BASIC CONCEPTS AND DECISIONS (5TH.). HOUGHTON & MIFFLIN.

Chicago-referens (17:e uppl.)

PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. BOSTON: HOUGHTON & MIFFLIN, 1987.

MLA-referens (9:e uppl.)

PRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. HOUGHTON & MIFFLIN, 1987.