PRIDE WILLIAM M. (1987). MARKETING: BASIC CONCEPTS AND DECISIONS (5TH.). HOUGHTON & MIFFLIN.
Chicago Style (17. basım) AtıfPRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. BOSTON: HOUGHTON & MIFFLIN, 1987.
MLA (9th ed.) AtıfPRIDE WILLIAM M. MARKETING: BASIC CONCEPTS AND DECISIONS. 5TH. HOUGHTON & MIFFLIN, 1987.
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