APA (7th ed.) Citation

Blattberg Robert C. (2010). Database Marketing: Analyzing and Managing Customers. New York.

Chicago Style (17th ed.) Citation

Blattberg Robert C. Database Marketing: Analyzing and Managing Customers. Springer: New York, 2010.

MLA (9th ed.) Citation

Blattberg Robert C. Database Marketing: Analyzing and Managing Customers. New York, 2010.

Warning: These citations may not always be 100% accurate.