APA (7th ed.) Citation

WALKER ORVILLE C. (1999). MARKETING STRATEGY: PLANNING AND IMPLEMENTATION (3RD.). TATA MCGRAW-HILL PUBLISHING COMPANY.

Chicago Style (17th ed.) Citation

WALKER ORVILLE C. MARKETING STRATEGY: PLANNING AND IMPLEMENTATION. 3RD. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 1999.

MLA (9th ed.) Citation

WALKER ORVILLE C. MARKETING STRATEGY: PLANNING AND IMPLEMENTATION. 3RD. TATA MCGRAW-HILL PUBLISHING COMPANY, 1999.