WALKER ORVILLE C. (1999). MARKETING STRATEGY: PLANNING AND IMPLEMENTATION (3RD.). TATA MCGRAW-HILL PUBLISHING COMPANY.
Chicago Style (17th ed.) CitationWALKER ORVILLE C. MARKETING STRATEGY: PLANNING AND IMPLEMENTATION. 3RD. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 1999.
MLA (9th ed.) CitationWALKER ORVILLE C. MARKETING STRATEGY: PLANNING AND IMPLEMENTATION. 3RD. TATA MCGRAW-HILL PUBLISHING COMPANY, 1999.
Warning: These citations may not always be 100% accurate.