JOHANSSON JOHNY K. (2003). GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT. MCGRAW-HILL.
Cita Chicago Style (17a ed.)JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT. BOSTON: MCGRAW-HILL, 2003.
Cita MLA (9a ed.)JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT. MCGRAW-HILL, 2003.
Precaución: Estas citas no son 100% exactas.