APA-referens (7:e uppl.)

JOHANSSON JOHNY K. (2003). GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT. MCGRAW-HILL.

Chicago-referens (17:e uppl.)

JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT. BOSTON: MCGRAW-HILL, 2003.

MLA-referens (9:e uppl.)

JOHANSSON JOHNY K. GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING & GLOBAL MANAGEMENT. MCGRAW-HILL, 2003.