APA-Zitierstil (7. Ausg.)

LODISH LEONARD M. (1986). ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS.

Chicago-Zitierstil (17. Ausg.)

LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. NEW DELHI GENEVA: OXFORD UNIVERSITY PRESS, 1986.

MLA-Zitierstil (9. Ausg.)

LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS, 1986.