Παραπομπή σε μορφή APA (7η εκδ.)

LODISH LEONARD M. (1986). ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS.

Παραπομπή σε μορφή Chicago (17η εκδ.)

LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. NEW DELHI GENEVA: OXFORD UNIVERSITY PRESS, 1986.

Παραπομπή σε μορφή MLA (9th εκδ.)

LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS, 1986.