Style de citation APA (7e éd.)

LODISH LEONARD M. (1986). ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS.

Style de citation Chicago (17e éd.)

LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. NEW DELHI GENEVA: OXFORD UNIVERSITY PRESS, 1986.

Style de citation MLA (9e éd.)

LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS, 1986.