LODISH LEONARD M. (1986). ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS.
Chicagoスタイル(17版)引用形式LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. NEW DELHI GENEVA: OXFORD UNIVERSITY PRESS, 1986.
MLA(9版)引用形式LODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS, 1986.
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