LODISH LEONARD M. (1986). ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS.
Chicago Style (17. basım) AtıfLODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. NEW DELHI GENEVA: OXFORD UNIVERSITY PRESS, 1986.
MLA (9th ed.) AtıfLODISH LEONARD M. ADVERTISING AND PROMOTION CHALLENGE VAGUELY RIGHT OR PRECISELY WRONG. OXFORD UNIVERSITY PRESS, 1986.
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