Cita APA (7th ed.)

ICFAI CENTER FOR MANAGEMENT RESEARCH. (2004). CASE STUDIES IN MARKETING - VOL. II. ICFAI BOOKS.

Cita Chicago (17th ed.)

ICFAI CENTER FOR MANAGEMENT RESEARCH. CASE STUDIES IN MARKETING - VOL. II. HYDERABAD: ICFAI BOOKS, 2004.

Cita MLA (9th ed.)

ICFAI CENTER FOR MANAGEMENT RESEARCH. CASE STUDIES IN MARKETING - VOL. II. ICFAI BOOKS, 2004.