KOTLER PHILIP. (1997). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL (9TH.). PRENTICE HALL.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. NEW DELHI: PRENTICE HALL, 1997.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. PRENTICE HALL, 1997.
Warning: These citations may not always be 100% accurate.