Cita APA (7th ed.)

KOTLER PHILIP. (1997). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL (9TH.). PRENTICE HALL.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. NEW DELHI: PRENTICE HALL, 1997.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. PRENTICE HALL, 1997.