KOTLER PHILIP. (1997). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL (9TH.). PRENTICE HALL.
Chicago-viite (17. p.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. NEW DELHI: PRENTICE HALL, 1997.
MLA-viite (9. p.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. PRENTICE HALL, 1997.
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