KOTLER PHILIP. (1997). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL (9TH.). PRENTICE HALL.
Chicago-referens (17:e uppl.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. NEW DELHI: PRENTICE HALL, 1997.
MLA-referens (9:e uppl.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMETION & CONTROL. 9TH. PRENTICE HALL, 1997.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.