AAKER DAVID A. (1984). DEVELOPING BUSINESS STRATEGIES. JOHN WILEY AND SONS.
Cita Chicago (17th ed.)AAKER DAVID A. DEVELOPING BUSINESS STRATEGIES. NEW YORK: JOHN WILEY AND SONS, 1984.
Cita MLA (9th ed.)AAKER DAVID A. DEVELOPING BUSINESS STRATEGIES. JOHN WILEY AND SONS, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.