Cita APA (7a ed.)

AAKER DAVID A. (1984). DEVELOPING BUSINESS STRATEGIES. JOHN WILEY AND SONS.

Cita Chicago Style (17a ed.)

AAKER DAVID A. DEVELOPING BUSINESS STRATEGIES. NEW YORK: JOHN WILEY AND SONS, 1984.

Cita MLA (9a ed.)

AAKER DAVID A. DEVELOPING BUSINESS STRATEGIES. JOHN WILEY AND SONS, 1984.