TULL DONALD S. (1990). MARKETING RESEARCH: MEASUREMENT & METHOD (5TH.). MACMILLAN.
Cita Chicago (17th ed.)TULL DONALD S. MARKETING RESEARCH: MEASUREMENT & METHOD. 5TH. NEW YORK: MACMILLAN, 1990.
Cita MLA (9th ed.)TULL DONALD S. MARKETING RESEARCH: MEASUREMENT & METHOD. 5TH. MACMILLAN, 1990.
Atenció: Aquestes cites poden no estar 100% correctes.