Cita APA (7th ed.)

PRAHALAD C K. (2004). FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. HBS.

Cita Chicago (17th ed.)

PRAHALAD C K. FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. BOSTON: HBS, 2004.

Cita MLA (9th ed.)

PRAHALAD C K. FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. HBS, 2004.