Cita APA (7a ed.)

PRAHALAD C K. (2004). FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. HBS.

Cita Chicago Style (17a ed.)

PRAHALAD C K. FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. BOSTON: HBS, 2004.

Cita MLA (9a ed.)

PRAHALAD C K. FUTURE OF COMPETITION: CO CREATING UNIQUE?.CUSTOMERS. HBS, 2004.